![]() ![]() And 73% of consumers say they would pay 5% more for products in an environmentally friendly package. Our motivation to move toward this transition is further informed by some simple and straightforward facts: 77% of consumers feel companies don’t do enough to help protect the environment. Bearing in mind the words of our founder, Ruben Rausing, who believed that a package should save more than it costs, our packaging innovation toward a circular economy is also about optimizing design to make food safe and available and to avoid food waste. Significantly, we are evolving in this direction without compromising the functionality or recyclability of the package. That’s been the driving force for pushing eco-innovation throughout our portfolio. Our ultimate aspiration is to produce all of our packages using only sustainably managed renewable materials. That’s why we encourage and support the deployment of renewable materials wherever possible, starting with sectors such as packaging where solutions like ours are already available. When responsibly managed, renewable resources are the only long-term alternative for achieving security and “circularity” in supplies. As more governments and businesses embrace the restorative circular economy model, the use of renewable materials-those natural resources that can be regrown or refurbished over time-from responsibly managed sources can have a transformative effect on our environment and our economy.Īs a global leader in providing food processing and packaging solutions, we have embraced circular economy principles along the entire life cycle of our products. At Tetra Pak, we’ve known for some time that use of renewable materials can play an important role in reducing the strain on the planet’s natural resources.
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